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Website Redesign for Mr. Healthy Online: Transition from Services to Products

All-T MarketingWebsite Redesign for Mr. Healthy Online: Transition from Services to Products
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30/03/2024

Website Redesign for Mr. Healthy Online: Transition from Services to Products

Client: Mr. Healthy Online
Industry: Health and Wellness (Children’s Health Products)
Project: Website Redesign by All T Marketing
Duration: 3 months
Objective: Transition the website from service-based offerings to a product-oriented e-commerce platform, with a focus on being child-friendly and useful for parents.

Background

Mr. Healthy Online originally provided health consultation services for children. The company decided to shift its business model from service-based offerings to the sale of educational content books. This change required a complete overhaul of the website to align with its new business model.

The goal was to create a fun, engaging, and educational platform that is not only appealing to children but also extremely helpful for parents seeking high-quality health information for their kids.

Key requirements for the redesign:

  • Transition from service to product focus
  • Child-friendly design and engaging visuals
  • Parent-focused sections for information and guidance
  • Easy navigation and seamless e-commerce functionality

Challenges

  1. Business Model Shift: The website was service-oriented, featuring content like appointment bookings, service information, and health blogs.
  2. User Experience for Two Audiences: The site needed to cater to both parents (the buyers) and children (the end users). This meant balancing professional and educational content with engaging, colourful visuals that appeal to children.
  3. Educational Component: Mr. Healthy Online wanted the website to be a source of reliable health advice for parents, especially around child wellness. Integrating this content without overshadowing the product-focused elements was a key design challenge.
  4. Responsive Design: The website needed to be mobile-friendly and optimised for all devices, particularly since many parents browse or shop on their smartphones.

Approach by All T Marketing

  1. Initial Research and Persona Development: All T Marketing conducted research into the behaviour of two distinct user groups: parents and children. Through interviews, surveys, and competitor analysis, we identified the key concerns of parents (e.g., quality, safety, pricing) and elements that appeal to children (e.g., visuals, gamification).
  2. Child-Friendly Design:
    • Visual Appeal
    • Interactive Elements
    • Gamification
  3. Parent-Centric Features:
    • Clear Categorisation
    • Educational Blog
    • Product Guides
  4. E-Commerce Features:
    • Product Recommendations
  5. Responsiveness and Accessibility:
    • Mobile Optimisation
    • Accessibility

Results

  1. Increase in User Engagement
  2. Positive Feedback 
  3. Enhanced Brand Image

Conclusion

The website redesign for Mr. Healthy Online successfully transformed the business from a service-based model to a product-oriented e-commerce platform. By creating a child-friendly and parent-focused experience, All T Marketing not only increased sales but also strengthened Mr. Healthy Online’s brand as a leader in children’s health products. The blend of education, fun, and convenience made the platform a valuable tool for parents, ensuring long-term engagement and loyalty.

Roxana